Blog

Updates from the Orbit team

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Article

Unlocking the Value of Sales Calls: A Guide to Generating Customer Insights

The way companies interact with their customers is undergoing a profound transformation. With more virtual demos, sales calls, support interactions, and customer interviews, the traditional boundaries between sales, product, and marketing teams are blurring.

Sebastian Sas

August 15, 2024

Article

Making high quality product and marketing decisions with customer data

Product managers and marketers constantly make decisions that directly impact their customers and their product's position in the market. These decisions include identifying which customer problems to solve, determining which features will have the most impact, setting the right pricing, and identifying how best to stay ahead of competition.

Sebastian Sas

February 1, 2024

Article

Transforming Sales Calls into Strategic Insights: AI in Marketing and Product Management

By using AI to analyze sales calls, marketing, strategy, and product professionals can uncover hidden insights, eliminate bias from quota-driven sales reps and make better decisions about their customers and their business.

Ben Corbett

January 12, 2024

Article

Product discovery questions to ask customers

We're zeroing in on one specific aspect of product discovery - interviewing customers. It's through these interactions that we generate the insights to inform our product strategy and shape what we build. Let's dive in.

Sebastian Sas

July 6, 2023

Article

Mapping your way to customer delight: How to put customers at the center of your roadmap.

Explore the benefits of outcome-based roadmaps, the key elements involved, and how to create an effective roadmap that drives success.

Sebastian Sas

April 7, 2023

News

Introducing Customer Interviews: Go from raw data to insights in minutes.

Put customer conversations at the center of your product work.

Sebastian Sas

March 6, 2023

Guide

Customer research: Where do product teams fit?

Engagement with customers is about both solving problems as they arise, and discovering new opportunities. Both come from a deep understanding of customer behavior.

Lindsay Johnson

February 14, 2023

News

Introducing Product Feedback: The ultimate tool for streamlining and organizing product feedback

We are thrilled to announce the launch of our latest feature: Product Feedback!

Ben Corbett

January 30, 2023

Article

Top Product Management blogs for professional development

It's essential for product managers to stay up-to-date on the latest trends and best practices in the field. In this blog post, we've compiled a list of the top product management blogs that will help you do just that.

Ben Corbett

January 23, 2023

Guide

Unlocking the power of personas: product management and research

In this article, we'll explore how to create personas from customer interviews, and how to focus questions during user research to gain a deeper understanding of these personas.

Ben Corbett

January 16, 2023

Article

Using prototypes to experiment and test product hypotheses

A prototype serves as a visual representation of the product, allowing the team to discuss and align on functionality and design. This is more effective than engineers relying on long requirements documents.

Ben Corbett

January 9, 2023

Interview

Priscilla Anais on bottom-up innovation and e-commerce

Priscilla Anais is Associate Vice President of Product at Indonesian marketplace giant, Tokopedia. Today we discussed bottom-up innovation, user behaviour and balancing business and product objectives across one of the most exciting tech unicorns in Southeast Asia.

Ben Corbett

January 6, 2023

Article

Should you take feature requests? How to work with product opportunities, not feature requests

From stakeholders, customers, and team members, everyone seems to have an idea for what your product should do next. But are these feature requests really the best way to move your product forward?

Sebastian Sas

December 19, 2022

Guide

10 must-read books for mastering UX research and design

If you're looking to learn more about user experience research and design, there are many great books available. From classics on usability and interaction design to more recent works on lean and continuous discovery, these books offer valuable insights and practical guidance for anyone working in the field.

Sebastian Sas

December 5, 2022

Interview

Yetu Dada on data science and product discovery

We sat down and had a conversation with Yetunde Dada, Principal Product Manager at QuantumBlack. We discuss the future of product management within data science, and why it’s essential to have great qualitative insights when working as a technical product manager.

Ben Corbett

December 1, 2022

Article

Measuring the impact of Product Discovery

A successful outcome for discovery, isn’t about the number of interviews, prototypes tested or anything else related to ‘output’. Success is the extent to which the product team has achieved meaningful progress towards desired outcomes.

Ben Corbett

November 28, 2022

Guide

Identifying new product opportunities from user interviews

In this blog post, we'll discuss how to conduct user interviews, how to use the information gathered to identify new product opportunities and the importance of sharing the learnings and insights with the rest of your organization to build a culture of customer centricity

Sebastian Sas

November 14, 2022

Interview

Clement Kao on distribution models and product maturity

Clement Kao is a product manager at Blend, a leading FinTech focused on making consumer finance better for everyone. Today we discussed product discovery, and how the right approach can differ, depending on distribution models and product maturity.

Ben Corbett

October 12, 2022

Interview

Hans Carlson on Product Discovery and Opportunity Solution Trees

Hans Carlson is a Product Manager at MATCHi, an online booking and administration platform for racquet sports. Today we discussed product discovery, and how to build an opportunity solution tree based on existing product research and company objectives.

Ben Corbett

October 7, 2022

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